I’m beyond excited (and also a bit scared) to share that I’ve officially launched Lore, my independent research and strategy consultancy!

After a decade of partnering with companies, from scrappy startups to Fortune 100 giants, I’ve seen firsthand how great research fuels smarter decisions, stronger products, and real business impact. Now, I’m bringing that expertise to teams who want to make the right product bets, every time.

What is Lore?

Lore is all about transforming insights into action. We help teams:

✅ Get clarity— We provide tailored research to validate ideas, prioritize roadmaps, and improve usability

✅ Align strategically— We turn insights into a plan of action so everyone’s rowing in the same direction

✅ See measurable impact—We drive better decision-making and product success through lean, thoughtful research

✅ Work collaboratively— We integrate research seamlessly into product, design, and engineering workflows

Why "Lore"?

The name represents wisdom, storytelling, and shared knowledge, everything UX research is about. At Lore, we uncover the stories behind your users and translate them into meaningful, actionable insights.

If you’re building something great and you suspect you need to know more before you make a big bet, let’s chat! And if you just want to cheer me on, that would also be very nice. 💕